So, here I was thinking I must be a Fabulously Interesting Person. Look at all the hits I’m getting on my recent posts! Finally, I’ve really struck a chord with my readers!
Ahem.
Whether you’re on WordPress or another hosting provider, if you’ve got access to your web stats, you’ve probably seen this crap: referrer spam.
It’s pretty simple. Some douchebag not-very-nice person wants you to look at their idiotic web site for male enhancements or whatever scam they’re peddling. But they know you’re not completely stupid, and you don’t want to read about scams. So how do they fool you into reading anyway?
The short answer: they trick your web host into showing you referrers that don’t refer to you at all. You look at your stats and see some weird web address in your referrers. You click on it, wondering why the page in question is linking to you. But the page you arrive at doesn’t contain a single link to you. Instead, it tells you about Discreet Online Pharmaceuticals At Low Prices, or whatever horseshit you’ve just been conned into looking at.
Spammers add another layer to the trickery by using URL shorteners (the services that convert long, unwieldy web addresses into short, manageable ones for easy sharing). If someone asks you to visit buycheapviagranow.com, you almost certainly won’t. So instead, spammers hand you a stubby little URL that doesn’t tell you anything about what it might be. Then you click on it, and—well, you’re back to Discreet Online Pharmaceuticals.
I’ll leave a more technical (but very readable) explanation to Adrian Roselli, who has written a good article on the subject without divulging too much to wannabe spammers looking for a how-to.
For a reality check on your hit count, glance over your referrer stats for URLs that probably don’t link to you. And if you’ve been seeing these weird things in your referrers and wondering who’s stalking you, quite likely it’s no one—just another spammer’s program, shooting out junk to anyone it can.
